Archive for April, 2014

Nissan Japan Promotes Owner’s Emotional Relationship with Car

Wednesday, April 30th, 2014





Nissan has presented an interesting marketing campaign which focuses on the emotional relationship with their old cars when customers trade it in for a new vehicle. This program is meant to celebrate Nissan’s 80th anniversary – Nissan owners who tweet their Love Stories about their vehicles will be entered into a drawing for a chance to win a mini 3D replica of their cars along with a miniature version of themselves. Nissan understands that cars that have been owned by the same family for years, become a part of the family, which is why they are promoting an emotional web documentary in which a family sees their daughter off to a new life in Tokyo, Japan. The Agency responsible for this marketing idea is the TBWA/Hakuhodo, which claims it has already increased the number of sales in Nissan dealers since this documentary’s launch.

To read the full article, pleas click below:

http://creativity-online.com/work/nissan-japan-my-car-forever/34554

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Coast Nissan

12100 Los Osos Valley Road

San Luis Obispo, California 93405

Phone: 877.957.9019

Website: www.coastnissan.com/?ibp-adgroup=SE_Target

Nissan – a Sports Car Family

Friday, April 25th, 2014


The Japanese automaker is expected to deliver
four new sports cars within the next couple of years. In fact, Nissan is
expected to create a family of sports cars all priced under $30,000. “I see an
ecosystem of four sports cars that essentially define and cover the segment”
said Andy Palmer. Recently, Nissan has been striving to attract to younger
buyers and hopes to attain the attention of a first time buyer; with that in
mind, Nissan has come up with a less expensive strategy to attain their desired
market’s interest. Palmer added, “In my mind, there’s a real ecospace for
sports cars – you’ve got the GT-R as the fast and the furious sports car,
you’ve got the next generation of the Z which is very classical, you’ve got the
IDx which is very much aimed at being, the bad boy that you can afford and have
fun in.”


If you would like to read the full article,
please click below:



http://www.drive.com.au/motor-news/nissan-developing-family-of-sports-cars-20140421-36zs4.html



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Coast Nissan


12100 Los Osos Valley Road


San Luis Obispo, California 93405


Phone: 877.957.9019


Website: www.coastnissan.com/?ibp-adgroup=SE_Target

Chinese Nissan Leaf Available this Fall

Wednesday, April 23rd, 2014

At the Beijing Motor Show, Nissan
showcased a Chinese version of the Nissan LEAF under its sub-brand name,
Dongfeng-Nissan. The new vehicle will be known as the Venucia E30, or ‘Qi
Chen.’ Beijing and Shanghai residents can expect to see this new model on
showroom floors before the end of this month. China is a large market that has
been progressively moving towards the use of EV vehicles – which is why Nissan
has developed the Venucia E30. “A vast fleet of electric cars is one of the
main goals of the Chinese government’s ‘new energy vehicle’ policy.” The Nissan
LEAF has been an incredible car in the U.S. and without a doubt is expected to
be one of the top competitors in China. It is safe to assume that the Venucis
e30 will help meet China’s goal in no time.


To read the full article, please click
below:


http://green.autoblog.com/2014/04/21/chinese-nissan-leaf-goes-on-sale-in-september-venucia-e30/


 


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#mynewcar



Coast Nissan


12100 Los Osos Valley Road


San Luis Obispo, California 93405


Phone: 877.957.9019


Website: www.coastnissan.com/?ibp-adgroup=SE_Target


Sir Chris Hoy Takes on Four Wheels in New Sport

Friday, April 18th, 2014


Chris Hoy is an eleven-time world and six-time
Olympic cycling champion, but his life is now taking an unexpected turn – he
plans to ditch his two wheels for four instead. Nissan has announced that they
have chosen Hoy as the brand ambassador on the Road to Rio 2016. This entails
that Nissan put Hoy through its Driver Development Program to get him
familiarized with this new world he has become a part of. Recently, however,
Hoy has demonstrated to have great talent – he has raced in several club races
and Nissan will train him to compete in the Nissan GT-R Nismo GT3 at this
year’s British GT Championship, but it won’t stop there. The ultimate goal of
this program is to get Hoy to compete at the 2016 Le Mans 24 Hours endurance
race. Hoy commented, “Nissan is already a huge contributor to the British
economy with its investment in manufacturing, technology, and design – now it
is also investing in British sporting success via the Team GB and Paralympics
GB programs. It’s fantastic for me to be working with Nissan GB on this.”


To read the full article, please click below:



http://www.nissan-global.com/EN/NEWS/2014/_STORY/140408-01-e.html

#CoastNissan

#NissanSLO

#MyNissan

Coast Nissan

12100 Los Osos Valley Road

San Luis Obispo, California 93405

Phone: 877.957.9019


Website: www.coastnissan.com/?ibp-adgroup=SE_Target



Nissan Racer – Takaboshi Achieves Podium Finish at Suzukia Circuit

Wednesday, April 16th, 2014

Earlier this month, the first two rounds
of the All Japan F3 Championship took place at the Suzukia Circuit and Nissan’s
racer, Mitsunori Takaboshi, placed in the top two podium finishes in both
rounds. In the first round, Takaboshi took second place, and in the second
round, he finished in first place. These two races were his first victories for
the season. The rookie C-class racer is making a name for himself in his first
season in the F3’s highest class – last season, Takaboshi raced in the N-class.
“Despite starting in pole position in the first round, an error on my part
caused me to fall back on place and I was pretty upset at myself about that.
Taking advantage of the lesson I learned in the first round I wanted to do my
utmost to make up for it in the second. The mindset seemed to work and I
managed to make a good start to carry out the best race I could. In the latter
stages of the race I managed to pull away from the competition, maintain my
lead and pass the checkered flag in first. Next is Motegi, which is a course
where overtaking is even harder than Suzuka, so I want to do the best I can in
the qualifying rounds” said Takaboshi.


To read the full article please click
below:


 


http://www.nissan-global.com/EN/NEWS/2014/_STORY/140414-01-e.html


 


#MyNissan


#CertifiedPreowned


#mynewcar


 


Coast Nissan


12100 Los Osos Valley Road


San Luis Obispo, California 93405


Phone: 877.957.9019


Website: www.coastnissan.com/?ibp-adgroup=SE_Target

Nissan GT-R excites South Africa

Friday, April 11th, 2014

Nissan
has created an immense splash all around the world with their latest sports
model, the Nissan GT-R. The 2014 model year stayed true to its core virtues
including power, speed, and exceptional handling. This model has received many
compliments all around the world, including South Africa – “The Gt-R is of
course Nissan’s performance flagship with a cult following the world over. For
2014, we have introduced updates and changes which benefit the vehicle’s all
encompassing characteristics in various ways. More comfortable, safer, more
luxurious and still reasonably priced – the Nissan GT-R delivers supercar
performance in luxury and with verve, personifying the ‘Innovation that
Excites’ ethos which powers the Nissan brand. Its popularity both globally and
in South Africa is testament to its success and it still proves a popular buy
amongst performance car customers.”


To
read the full article, please click below:


 


http://www.cbn.co.za/packaging-transportation/transport-fleet-management-finance/item/nissan-brings-more-excitement-with-2014-gt-r


 


#CoastNissan


#NissanSLO


#MyNissan


 


Coast Nissan


12100 Los Osos Valley Road


San Luis Obispo, California 93405


Phone: 877.957.9019


Website: www.coastnissan.com/?ibp-adgroup=SE_Target


Nissan to Use Champions League to Improve Marketing Efforts

Wednesday, April 9th, 2014

Nissan has replaced Ford as one of the
eight main sponsors of the Champions League and they plan on taking full
advantage of their brand promotion rights to improve their marketing
consistency globally. With over 4 billion global viewers, the Champions League
creates an incredible opportunity for marketers. Nissan’s European Marketing
Vice President, Bastien Schupp says, “Today we sponsor a lot of smaller
disparate events. Individually they make sense but in reality the brand is
lost, this is why the brand is not as strong as it should be. If as a person
you change, your face every other second people don’t recognize you.” Along
with the League of Champions, Nissan will be sponsoring the The 2016 Olympics
in Rio and they plan on tying together all their marketing avenues to reach out
to a very broad global market.


To read the full article, please click
below:


 


http://www.marketingweek.co.uk/sectors/automotive/nissan-to-use-champions-league-tie-up-to-improve-consistency-of-marketing/4010002.article


 


#MyNissan


#CertifiedPreowned


#mynewcar


 


Coast Nissan


12100 Los Osos Valley Road


San Luis Obispo, California 93405


Phone: 877.957.9019


Website: www.coastnissan.com/?ibp-adgroup=SE_Target


The Nissan Leaf Plans to Oversell the Chevy Volt

Friday, April 4th, 2014

Although the Chevy Volt is the leading plug-in electric vehicle in the United States today, Nissan plans to change that in the very near future. The 2014 Leaf has 35 percent North American content, 40 percent Japanese, and 25 percent from a variety of other countries – which is up in the North American segment from last year’s 15 percent North American content. Nissan Motors is continually working to localize more  content where is makes the most sense and they believe that as domestically produced electric-car production rises, the percentage of localized content will increase. Furthermore, Nissan hopes that if Chevrolet continues to show stagnant sales in the next several months like it has in the past year, they will become the number one plug-in electric car in the United States – pushing the Chevy Volt out of their number one ranking.

To read the full article or for more information, please click below:

http://www.greencarreports.com/news/1091124_2014-nissan-leaf-domestic-content-now-closer-to-volt-focus-electric

#CoastNissan

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#MyNissan

Coast Nissan

12100 Los Osos Valley Road

San Luis Obispo, California 93405

Phone: 888-245-3836

Website: www.coastnissan.com/?ibp-adgroup=SE_Target   


Nissan Motor India Rises in March Sales

Wednesday, April 2nd, 2014

In India, Nissan has reported an over three-fold increase in sales at 7,019 units in the month of March. When compared to last year’s same month which ended in a 2,125 sold units, Nissan had an incredible March in India this year. “After the excise duty cut was announced in the Budget, we immediately passed on the benefit to customers and dealers were also compensated. We started on the right note although nothing much was happening I the market in terms of consumer sentiments,” said Ajay Raghuvanshi – Nissan Motor India’s Vice President of Business Management. Nissan Motor India’s fiscal year ended March 31st, and they were up for the year as well. In the fiscal year 2013-14, they sold 38,217 units, up from the year before, 2012-13, when they stood at 36,975.

If you would like to read the full article, please click below:

http://profit.ndtv.com/news/industries/article-nissan-motor-india-posts-3-fold-jump-in-march-sales-384433

#MyNissan

#CertifiedPreowned

#mynewcar

Coast Nissan

12100 Los Osos Valley Road

San Luis Obispo, California 93405

Phone: 888-245-3836

Website: www.coastnissan.com/?ibp-adgroup=SE_Target