The Nissan Altima Campaign is returning again this year, only this year, Nissan has announced that it will be even better than last year’s! The“Ride of Your Life” Altima marketing campaign which aired last year captured the audience’s attention and quickly gained popularity, which is why Nissan has decided to return the “Ride of Your Life” campaign. This year’s campaign will run through May on several channels. Jeremy Tucker, Vice President, Marketing Communications and Media, Nissan North America, said: “Consumer response to last year’s campaign was so strong, we just had to play it again, even bigger and better. You can see the excitement on the participants faces when the Altima is revealed at the mall, and especially after their track ride-and-drive experience- reinforcing our belief that Altima is no ordinary mid-size sedan. If you would like to read the full artilce please click on the link below:

http://nissannews.com/en-US/nissan/usa/releases/nissan-s-ride-of-your-life-altima-campaign-returns-bigger-and-better-in-second-year

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