In case you haven’t been following Nissan in the news recently, the company has been looking to join forces with Mitsubishi Motors and reviving them from their current position. This partnership would allow for shared research and development as well as bringing back thousands of jobs. Mitsubishi was recently faced the consequences of inaccurately presorting fuel-economy figures, but Nissan firmly believes it can bring back the company from the pit it is currently in. Nissan CEO Carlos Ghosen recently outlined why he believes that the partnership could be greatly beneficial for everyone.
Back in 1999, Nissan had been through some difficult times and was on the brink of collapse, but a timely joining of forces with the company Renault turned that all around and turned it into the industry powerhouse it is today. A similar partnership with Mitsubishi Motors would have a number of economic and consumer benefits. The driving factor behind this merger is that Mitsubishi’s strengths complement Nissan’s, and it will help the company grow in important areas like deeper localization, common vehicle platforms and technology sharing. This is especially important with the arrival of more electric and self-driving cars.
Additionally, Nissan will be able to salvage many of the physical assets that Mitsubishi had to close down, including production plants and dealerships. This will create thousands of jobs and hopefully bring some life back to the communities most affected by these shutdowns. Perhaps most importantly, Ghosen added, “We know what it’s like to face a crisis and emerge stronger,” and they can use that experience to hopefully achieve a similar result as the #Renault-Nissan Alliance.
If you are looking to buy a new Nissan in San Luis Obispo, come visit our friendly sales team at Coast Nissan. We can help you with a test drive or a Nissan lease, so be sure to check us out online at www.coastnissan.com.
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