Nissan Japan Promotes Owner’s Emotional Relationship with Car

Nissan has presented an interesting marketing campaign which focuses on the emotional relationship with their old cars when customers trade it in for a new vehicle. This program is meant to celebrate Nissan’s 80th anniversary – Nissan owners who tweet their Love Stories about their vehicles will be entered into a drawing for a chance to win a mini 3D replica of their cars along with a miniature version of themselves. Nissan understands that cars that have been owned by the same family for years, become a part of the family, which is why they are promoting an emotional web documentary in which a family sees their daughter off to a new life in Tokyo, Japan. The Agency responsible for this marketing idea is the TBWA/Hakuhodo, which claims it has already increased the number of sales in Nissan dealers since this documentary’s launch.

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http://creativity-online.com/work/nissan-japan-my-car-forever/34554

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