Nissan explained in a recent article that Millennials are no longer the most talked about consumers; in fact the Japanese automaker revealed that the next targeted consumer base is made up of purely those categorized as generation-Z. Nissan’s latest concept car, known as the Teatro for Dayz, has been designed for those born after the late 1990’s – also known as “post-millennials.” For a generation who lives behind a screen, the Japanese automaker delivered a vehicle made essentially out of screens. The Teatro for Dayz is able to match any given mood of its Gen Z passengers. The concept car is white by default, and when the car is off, all the driver see is a steering wheel, an accelerator, and brake pedals. Coast Nissan will be sure to keep you updated as this story develops.
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