Tag Archives: closing the gap

Nissan Aims to Surpass Toyota in Market Share by 2020

Coast Nissan 1_market share

According to Nissan CEO Carlos Ghosn, the company will outperform its biggest competitor, Toyota, and capture market share to claim the spot as the wold’s largest automaker by 2020. Nissan’s sales growth through November of this year has out-paced Honda and Toyota, but this is not enough for Ghosn, who says Nissan will capture 10% of the U.S. market – that’s an additional 1.5% over current market share for Nissan. Part of this goal entails a reorganization of the top executives at Nissan USA. We recently a handful of executives shuffled, and Ghosn plans to continue this effort, to give more foreign talent the opportunity to hold leadership positions at Nissan USA. All eyes will be on Nissan in the coming year, as they race toward closing that gap with Toyota. Not only will some creative stops be pulled out, in order to capture additional market share, but we also expect to see some very interesting developments to the vehicle lineup and roadmap. For more information on what’s coming, stop by CardinaleWay Nissan in San Luis Obispo today.

 

 

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Coast Nissan

12100 Los Osos Valley Road

San Luis Obispo, California 93405

Phone: 877.957.9019

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