In November 2015, Nissan announced the big and historic deal to become the sponsor of 100 colleges and universities nationwide. It also became the supporter of select NCAA championships. The campaign is a part of Nissan’s “Go Big” marketing strategy and the deal offers to give the car maker a huge audience base. The sponsorship has been negotiated with various media rights holders for different schools like IMG college, Lear field Sports, JMI sports, Sun Devil Athletics and others. The different kind of scholarships will include 22 different sports (for both men and women), 100 schools and a huge fan base in terms of students and alumni.
The scholarship includes infrastructure upgrades like gyms, Wi-Fi connectivity and addition of various other facilities. The scholarship will ensure the permanent presence of Nissan in the form of sign boards and advertisements in hundreds of college stadiums and sports facilities.
Ultimate Access Sweepstakes – As part of the College 100 program, Nissan is launching the Ultimate Access Sweepstakes program to give student inside access to college basketball games in February and March. Launched on February 1, 2016, students can register for the program and win tickets giving them exclusive VIP access and insider privilege at various basketball matches.
Nissan is involved in various educational and humanitarian programs like the scholarship program for Mississippi students (NISS) and Heisman Trophy trust for the underprivileged. To show your support to the company and help Nissan in continuing with its doing the good work, buy a Nissan car from Coast Nissan today.
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Coast Nissan
12100 Los Osos Valley Road
San Luis Obispo, California 93405
Phone: 877.957.9019