Everybody loves a little style added to their vehicle, so it’s no surprise that the sleek and powerful looking Maxima “Midnight Edition” was one of the bestselling versions of the car. The package included a bold paint job, better performance features and a black trim on most of the interior accessories. For 2017, Nissan has announced its plans to expand this package to five more of its already successful models: the Nissan Altima, Sentra, Rogue, Murano and Pathfinder.
At the recent Chicago Auto Show, car makers gathered to reveal new packages and upgrades to the already defined lineup of 2017 cars. The show was scheduled to begin Thursday morning, but Nissan fittingly held the reveal of the #MidnightLineup late Wednesday night. Consumers loved the black-on-black style of the Maxima, accounting for 85 percent of all Maxima SR sales, and so it only made sense to offer this package on an expanded lineup. Nissan’s chief marketing director Eric Ledieu mentioned that he asked dealers like Coast Nissan if they wanted more Midnight Editions and they, “responded by asking us to please make it happen very quickly.”
So exactly what upgrades make up this legendary performance package? The most noticeable aspect is the black styling that is integrated into the wheels, mirrors, spoilers, diffusers and even the floor mats. Crossovers like the Rogue and Pathfinder also will get black roof racks and splash guards. If you don’t want the car to be completely black there is an option for body colors of white, red or gunmetal grey. This package is all about creating a look and Ledieu added, “You see this level of personalization becoming popular, creating a sporty look with dark wheels, dark accents.” The best part is Nissan has made this package affordable, with the whole deal costing only half of what the separate parts cost.
All Midnight models are available now at your San Luis Obispo car dealer, Coast Nissan. Our sales team will work individually with you to find a vehicle or Nissan lease that fits your life needs, so don’t hesitate to visit us in store or on the web at www.coastnissan.com.
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Coast Nissan
12100 Los Osos Valley Road
San Luis Obispo, California 93405
Phone: 877.957.9019
Website: www.coastnissan.com